A tax validation tool for financial enterprises

A tax validation tool for
financial enterprises

This project is under NDA (non-disclosure agreement). To comply with my confidentiality agreement I have omitted and appropriated confidential information.

XYZ first screens transparent w fake shadow

Overview

Overview

Overview

XYZ Financial are a new player in the Fintech game, they provide a tax automation and validation solution for Financial Institutions.

XYZ Financial are a new player in the Fintech game, they provide a tax automation and validation solution for Financial Institutions.
I helped them shape their product, brand and user experience.

XYZ Financial are a new player in the Fintech game, they provide a tax automation and validation solution for Financial Institutions. I helped them shape their product, brand and user experience.

XYZ Financial are a new player in the Fintech game, they provide a tax automation and validation solution for Financial Institutions.

Role

Product Designer

User research, prototyping,
UI design and strategy.

Results

Attracted investment from a big tech company.

Decreased design to development handoff time.

Created a design system.

Context

Context

Context

Context

Manually filling out sheet after sheet of tax forms to avoid hefty fines is a costly process that doesn't just affect budgets, but also time spent.

Manually filling out sheet after sheet of tax forms to avoid hefty fines is a costly process that doesn't just affect budgets, but also time spent.

65%

65%

65%

of all tax forms submitted in
a financial year are invalid.

of all tax forms submitted in
a financial year are invalid.

of all tax forms
submitted in a
financial year
are invalid.

of all tax forms submitted in a
financial year are invalid.

$2bn

$2bn

$2bn

is spent on avoidable
regulatory fines each year.

is spent on avoidable
regulatory fines each year.

is spent on avoidable regulatory fines each year.

30%

30%

30%

30%

of time spent by highly skilled staff is dedicated to manually validating tax forms.

of daily time spent by highly skilled staff is dedicated to manually validating tax forms.

of daily time spent by highly skilled staff is dedicated to manually validating tax forms.

of daily time spent by highly skilled staff is dedicated
to manually validating tax forms.

Understanding

Understanding

Understanding

To ensure our solution tackled real problems and addressed the needs of the users, I conducted a series of short interviews with people working in financial institutions and identified the following pain points.

To ensure our solution tackled real problems and addressed the needs of the users, I conducted a series of short interviews with people working in financial institutions and identified the following pain points.

To ensure our solution tackled real problems and addressed the needs of the users, I conducted a series of short interviews with people working in financial institutions and identified the following pain points.

Key pain points

-   Lack of efficiency
-   Lack of accuracy
-   Absence of paper trail

The users

The users

There are a wide range of people who are involved in the process of tax validation and management. Each group have their own pain points and goals. To better understand the various different characteristics, I mapped out four personas:

There are a wide range of people who are involved in the process of tax validation and management. Each group have their own pain points and goals. To better understand the various different characteristics, I mapped out four personas:

There are a wide range of people who are involved in the process of tax validation and management. Each group have their own pain points and goals. To better understand the various different characteristics,
I mapped out four personas:

01  Rich - Manager
02  Maria - Tax Executive
03  Haydon - Analyst
04  Daniel - System Admin

The target users that we concentrated on for the MVP were Maria and Rich.

Maria S persona
Rich K persona

A new experience

A new experience

A new experience

Using existing elements, I created a series of wireframes and prototypes to present to the stakeholders. After exploring a few options, we landed on a simple and clean design that detailed each step without overwhelming people.

Using existing elements, I created a series of wireframes and prototypes to present to the stakeholders. After a few rounds of feedback we landed on a simple and clean design that detailed each step without overwhelming people.

This design allowed for scalability as the service would evolve and new features would be introduced.

XYZ Financial – overview highlights v1
W-8BEN in action

Design system

Design system

Bringing the design process closer to the engineering team really helped to
maintain consistency and ensure efficient handover.

Bringing the design process closer to the engineering team really helped to maintain consistency and ensure efficient handover.

Bringing the design process closer to the engineering team really helped to maintain consistency and ensure efficient handover.

I took principles from the Atomic Design system and Sass conventions
such as - make it modular and think generic.

The below is a select collection of aspects that make up the design system.

I took principles from the Atomic Design system and Sass conventions such as -
make it modular and think generic.

The below is a select collection of aspects that make up the design system.

Design system

Learnings & insights

Learnings & insights

Learnings & insights

Learnings
& insights

Flexibility is essential

Flexibility is essential

This project was just the start of a bright and ambitious future for a startup that was attracting a lot of attention. Ensuring that the designs were flexible to adapt to whatever change was on the horizon was key.

Speaking the same language

Speaking the same language

The benefits that the design system brought about were endless. We had a common product language that encouraged collaboration and avoided any potential misunderstandings.

My inbox is open 📥

My inbox is open 📥

My inbox is open 📥

My inbox is open 📥 - hello@louisv.co.uk

Skip the small talk 💪🏽

Skip the small talk 💪🏽

Skip the small talk💪🏽

Skip the small talk 💪🏽 - Let's talk business

If you prefer LinkedIn 🕺🏽

If you prefer LinkedIn 🕺🏽

If you prefer LinkedIn🕺🏽

If you prefer LinkedIn 🕺🏽 - LinkedIn