Designing a new approach to running
Nurvv - Designing a new approach to running
Nurvv - Designing a new approach to running
Nurvv - Designing a new approach to running
Nurvv - Designing a new approach to running
Nurvv had created an ambitious wearable technology giving pro and semi-pro runners guidance on technique and limiting risk of injury.
The challenge
The Nurvv Run app gave runners unrivalled insight and actionable information to help them run more effectively, however, the presentation was complicated and confusing.
Myself and a lead designer were tasked with distilling the complicated information and turning it in to a useful and easy to use experience.
All of this had to be done in two months without losing any of the rich data behind it all, while also standardising our approach to allow for scalability.
The process
Design principles
To define what success would look like and help steer decisions further down the line, I put together a set of principles.
Keep it simple
Eliminate any cluttered design and
over-complication.
Eliminate any cluttered design
and over-complication.
Eliminate any cluttered design and over-complication.
Optimise journeys
Reduce the steps required to get the same information.
Reduce the steps required to
get the same information.
Make it useful
Introduce tutorial and unboxing journeys
Good design emphasises the usefulness of a product
- introducing "unboxing" (tutorial and onboarding journeys).
Surf & immerse
Engage with the pros and don't
overwhelm the semi-pros.
Engage with the pros and don't overwhelm the semi-pros.
Solution discovery
Goal setting and analytics sections of the app were the key problem areas. I looked at what had been created previously and mapped out task flows to analyse where problems were occurring and how they could be fixed.
In this example, the original flow for setting a goal run (left) had 18 steps. This could be easily slimmed down to 9 steps and achieve the same result.
Wireframing to design
Using the optimised journeys and task flows, I presented the Nurvv team with a series of wireframes which were near pixel perfect. This allowed for easy implementation of colour and interaction when signed off.
Useful simplicity
Running analytics
Simplicity was a guidling principle and something that had been lacking in the app previously. I took the confusing elements of the analytics journey and translated them in to an elegant experience that could be navigated easily.
Tutorial
The wearable gear was just as important as the app (if not more important), however, there had previously been a disconnect between the two as there was no direction as to what you needed to do to get started. I created a clean and clear tutorial to help guide and inform runners.
Designing for the future
Atomic approach
Every solution and element I produced needed to be flexible and scalable for the future plans the Nurvv team had. I opted for an 'Atomic approach' where I created small independent - atomic - parts, that could be combined into larger molecular structures quickly and easily.
Updated palette
Another aspect of design was the use of colour. The original colour palette needed a refresh as it didn't at its best on the app, mostly from an accessibility aspect.
Results
In two months we had re-designed and simplified the entire app, without losing any of the rich data that set it apart from the competition. The key achievements were: